Guest post is probably one of the most important tasks that you face as a blogger in terms of Search Engine Optimization (SEO). Unfortunately, it’s not that easy to find guest posting opportunities. Most of the big sites that are out there no longer allow people to post guest posts. This probably has to do with the fact that some people out there look for shortcuts and end up submitting plagiarized content. So, what do you do? The good news is that there are guest posting services that you can use to get the much sought after backlinks. So, why would you even need to hire professional guest posting agencies?
The competition is stiff
Even where guest posting opportunities still exist, you will be competing against big websites and blogs. These sites usually have professional writers on the books. It will, therefore, be very difficult for your to compete with these big players in terms of content quality. So, what can you do to overcome this challenge. The good news is that you can hire professional guest posting companies that are able to provide you with the high quality content that you need to compete with the big players.
Guest posting companies will get your content on the right places
This is another reason why brands should consider hiring the services of professional guest posting companies. If you want to get guest posting opportunities on the right places, you need the help of these companies. Guest posting is what they do best, and they will be able to get your content on high DA sites, which helps boost your SEO. They have build up the needed connections over the years and are able to to so.
Build your social media presence
One way of ensuring that you grab guest posting opportunities is by building your social media presence. Most people will take your content if you offer them something in return. You can, as an example, offer to share their sites with your social media followers in return for them accepting your guest posts. This is something that a lot of people out there do.
However, you do need to have a vibrant social media following to make it work. You are not going to be able to do so if you only have a hundred followers on social media. You need to have thousands of followers to make it worthwhile for the sites that you are wooing. Otherwise they will just ignore you. Anyway, there are many ways through which you can build your social media presence, including by providing relevant content.
Offer people guest posting opportunities in return
Most people fail to find guest posting opportunities because they have nothing to offer in return. In order to get people interested in giving you backlinks, you need to be able to offer them opportunities to get links in return. Of course, you cannot offer reciprocal linking. That’s not allowed by Google. However, if you have 2 sites, you can offer them a guest posting opportunity on the other site in return. That way, they will be getting something in return and they will be much more willing to offer you guest posting opportunities.
Use Google to Find Relevant Sites
So, how do you find the right platforms on which to guest post? Well, actually, you can simply carry out a search on Google to find relevant sites in your niche. Let’s say you have a site covering the best Bluetooth Headphones 2020. Carry out a search on Google and you will find relevant sites such as Headphones Jack. You can then reach out to this site for guest posting opportunities. Try to find sites that are not your direct competitors, however. Otherwise, they are not going to offer you guest posting opportunities.
Check out comments on other sites
This is a strategy that I use quite effectively. What you need to understand is that Guest Posting is all about backlinks. And one of the strategies used by people to get backlinks is by leaving comments on other sites. So, you can read comments on other relevant blogs to find out who is desperately looking for backlinks. Heck, you can even reach out to people who spam your own site with comments. They will usually be willing to exchange guest posts. Talk to these people and they will provide you with opportunities for guest posts!
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Ajay Dalal is a content writer and a copywriter who specializes in technology and sales content. He often writes for Dricki.com, and Digital Junkies and explores new technologies to share his knowledge through writing.